Wednesday, September 17, 2008

Draft Press Release 2: Image Building

Burger Planet
James E. Muellenbach III, CEO
123 Healthy Way
Gary, IN 46401
877.765.4321
james@bugerplanet.com
burgerplanet.com

FOR IMMEDIATE RELEASE

Sept. 17, 2008

BURGER PLANET MAKES A HEALTHY CHANGE
Burger Planet Is Teaming Up With Jayne Petersen To Promote Its New Healthier Choices

GARY, Ind.—Burger planet has signed a contract with Jane Peterson, professional fitness advisor, to develop and promote Burger Planet’s plan to switch to a healthier menu.

“Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.” Says President Muellenbach

Petersen will be working closely with Burger Planet’s top chef, Gerard DuBois, to create healthier menu options and combinations for their customers. She is committed to the company’s actions to give their customers the opportunity to enjoy food and eat right.

“The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Petersen.

Burger Planet is continuing its dedication to their customers’ needs by teaming up with Petersen and making satisfactory changes.

Contact:
Burger Planet
Amy Morris
Public Relations Specialist
435.797.1000
a.morris@burgerplanet.com

-END-

1 comment:

Sarah Miller said...

Am, it looks great! I liked the quotes you used, I think they tie in well and get the point across. The only thing I can see is that you need a boilerplate. Other than that you hit it right on.